Cogent acquires NC Creative

Marketing agency Cogent has boosted its B2B services by acquiring communications firm NC Creative.

NC Creative’s clients include Volvo Bus, Sandvik and the Commercial Vehicle Show, who will now all transition to Cogent who already have a B2B client base that includes brands such as ATOS, nPower,

and Rexel

.

All NC Creative clients will continue to receive the creative output and service delivery the company offer but will now be able to access the resources of the Cogent Group.

The 12 person team at the company have also moved from their base in Solihull to Cogent’s HQ in Birmingham, and brings Cogent’s headcount to 100.

Bruce Hutton, CEO at Cogent, said the acquisition accelerates company growth in the B2B marketplace, with B2B clients now representing 30% of its total business.

“The team, culture and clients at NC Creative are a great fit with Cogent, and together we will continue to build on our success in the B2B market,” he said.

Richard Smith, founder and CEO at NC Creative, who will now also serve as senior consultant under the acquisition said he believed Cogent was a respected agency with exciting growth plans. “There is an excellent strategic and cultural fit that underpins this agreement,” he added. “I believe this is an extremely positive development for our clients and staff alike and represents an exciting new chapter for the business.”