According to the financial services guy, there’s no way to makes sales in the financial services sector without first establishing a personal relationship with the clients, basically over coffee to start. In his mind even when people are shopping for what you have, unless you have a relationship with them they’re not doing business with you. The insurance guy felt the same way.
And it’s the same for you and me. Few customers buy our agency marketing services without having met us and had a ‘get to know you’ discussion. And some free advice and insight.
But at what point does the brand manager or business owner decide not to do it herself, not to give Facebook Marketing to her student son but to hire a professional?
From the seller’s perspective, what are the Golden Questions you can use to determine that intent on the part of the buyer? How can we become memorable as the professional with whom the prospect WANTS to work and spend her budget?
As Dan concludes
My reply to Dan gives some insight
