Successful ABM programmes rely on a tight partnership between client-side ABM teams and their chosen agency.
The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns. | Virtual course
Book your course
today
Run as weekly virtual sessions delivered by two experienced ABM practitioners. Sessions start at: 4pm GMT / 11am ET / 8am PT.
Description:
In this course, you will learn about the steps that ABM-ers work through to develop and execute their ABM plans, and the value you can add at each step. The course starts with an introduction to the role of the ABM-er and their agency partner, before working through how to build account insight, develop a marketing strategy, create compelling ABM propositions and content, and design campaigns that engage target buyers and influencers. It concludes with a look at how to maximise campaign impact and demonstrate value to the client.
Delivered over four weekly two-hour sessions, this course includes proven concepts, group work and best-practice case studies as well as an opportunity for personal reflection.
What you will learn?
At the end of this course, you will understand how to:
Testimonials:
“Really and truly one of the best courses I’ve done and the most engaging virtual formats I’ve experienced.” – “The practical nature of this course means that we’re in a position to take what we’ve learnt and the work we’ve done and turn that into value for the business immediately.” – “I really enjoyed the mix of theory and practical elements during the sessions. It kept me engaged and allowed me to apply concepts while they were front of mind.” – “It was very useful to briefly talk through what we’ve learned in the course, and to hear more best practices from my mentor, and their views on the feasibility/hurdles of implementing ABM.”
What’s included?
This course complements our client-focused ABM training courses and is developed for agency personnel who want to improve the way they partner with their clients to deliver high-impact ABM programmes. Delivered by two experienced ABM practitioners, you’ll receive practical checklists on how to:
Who should attend?
Certification
About the trainer
Louise Jefferson
Co-founder and Managing Principal, Inflexion Group
Louise is a senior marketing professional with 30 years of experience in marketing business services in the technology sector. She specialises in helping companies to create new insights, identify and prioritise opportunities for growth, and accelerate accounts through Account-Based Marketing (ABM) programmes. Louise has held senior positions at Fujitsu and Cognizant, with responsibilities spanning business strategy, insight and market intelligence, field marketing, ABM and communications.
This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.
The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.
This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.
Has your company recognised the importance of these top accounts? Learn how to create and execute best practice ABM plans that accelerate account-based growth with this comprehensive course.
This course explains how to build an effective executive engagement programme in seven practical steps, using best practice examples to bring the steps to life and inspire your own engagement strategy.
Does your B2B Content Marketing marketing strategy need a content reboot? We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals.
Our B2B Storytelling course will teach you how to craft compelling narratives that resonate and relate to your audience to drive business results. Learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques.
Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your business? Learn how to analyse and practically apply your data with Tony Lamb.
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.
