Upskill your teams and enhance your learning with our ABM training
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities. | In-person, The Global ABM Conference
Upcoming course
dates
This course is available as part of our Global ABM Conference + Training pass. This Includes content, exhibition and networking drinks (1 November), and a full day ABM Essentials course with breakfast, lunch, and morning/afternoon refreshments (31 October).
Training only pass is available at £899.
Description:
The day before the conference, we will be running the ABM Essentials Training course. This full day, in-person training will give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation’s approach to marketing & sales. You will gain a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.
The ABM Essentials course is one our most established courses with over 600 delegates successfully trained by Faculty ABM expert Robert Norum over the last three years.
What you will learn?
The ABM Essentials course will give you a complete understanding of ABM and how to get it up and running in your organisation. You’ll learn:
What’s included?
All participants will receive the 100+ slide deck with all the content covered over the course of the two 3-hour training sessions. This includes:
Who should attend?
Certification
About the trainer
Robert Norum
Propolis ABM and Demand Strategy Expert.
Marketing consultant with extensive experience in helping companies articulate business strategy, develop brand and messaging, plan marketing strategy, deliver marketing programmes and drive new business – with a specific focus on account-based marketing (ABM).
30 years experience in publishing, marketing, business development and consulting. Interested in working with B2B start-ups and SMEs who need virtual marketing director, and established companies wanting a fresh, independent perspective on how to optimise their brand and marketing in EMEA.
This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.
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