ABM Essentials Training – ABM Conference


Upskill your teams and enhance your learning with our ABM training

Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities. | In-person, The Global ABM Conference

Upcoming course


31 October 2023

31 October 2023 - £1,399

This course is available as part of our Global ABM Conference + Training pass.  This Includes content, exhibition and networking drinks (1 November), and a full day ABM Essentials course with breakfast, lunch, and morning/afternoon refreshments (31 October).

Training only pass is available at £899.



The day before the conference, we will be running the ABM Essentials Training course. This full day, in-person training will give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation’s approach to marketing & sales. You will gain a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.

The ABM Essentials course is one our most established courses with over 600 delegates successfully trained by Faculty ABM expert Robert Norum over the last three years.

What you will learn?

The ABM Essentials course will give you a complete understanding of ABM and how to get it up and running in your organisation. You’ll learn:

How to pitch ABM to your organisation, develop your strategy & messaging.

How to get executive buy-in and sales engagement.

How to segment and select accounts.

The six-stage ABM process for one-to-one, one-to-few and one-to-many ABM programmes.

How to use research & insight effectively whilst measuring your ABM programme effectively.

What’s included?

All participants will receive the 100+ slide deck with all the content covered over the course of the two 3-hour training sessions. This includes:

The account selection template.

The six-stage process for all three types of ABM.

Guideline agendas for ABM scoping, strategy & messaging workshops.

Recommended research & insight structure.

Several case studies of successful ABM programmes.

Who should attend?

The ABM Essentials is ideal for anyone starting on their ABM journey and looking to implement ABM in their organisation for the first time.

It is also an extremely helpful refresher for marketing and sales professionals who have started ABM but run into challenges along the way.


Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

About the trainer

Robert Norum

Propolis ABM and Demand Strategy Expert.

Marketing consultant with extensive experience in helping companies articulate business strategy, develop brand and messaging, plan marketing strategy, deliver marketing programmes and drive new business – with a specific focus on account-based marketing (ABM).

30 years experience in publishing, marketing, business development and consulting. Interested in working with B2B start-ups and SMEs who need virtual marketing director, and established companies wanting a fresh, independent perspective on how to optimise their brand and marketing in EMEA.

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

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