Advanced ABM Practitioner Accreditation
Half of the revenue for most B2B companies sits within the top 3.5% of their accounts
Account-based marketing (ABM) is the right marketing strategy for the customers and prospects that matter most to your business. Learn how to create and execute best practice ABM plans that accelerate account-based growth. | Virtual course
Book your course today
Enquire to discuss a date for 2024.–
Available as a custom course on demand.
This is an eight week course run as regular two-hour virtual sessions each delivered by two experienced ABM practitioners.
Description:
This advanced ABM practitioner course explores how to use ABM to build long term relationships and mutual value with top customers and prospects. Designed for ABM-ers who already have some experience, the course works through the role of the ABM-er, the steps involved in creating and executing strategic and cluster ABM plans, and the soft skills needed to develop your career.
This course is delivered by experienced ABM practitioners, who have led ABM programmes for global organisations. They will draw on best practice examples to bring the concepts covered to life, giving you inspiring and practical ideas to apply in your own programmes.
This advanced course is delivered over eight sessions with sixteen hours of virtual classroom time, comprising case study based exercises, team work and additional mentoring, and leading to joint accreditation from B2B Marketing and Inflexion Group.
What will you learn?
Our advanced ABM practitioner course will give you the skills to deliver best-in-class strategic and cluster ABM, including how to:
The collaborative nature of this course means you will get to work as part of a team, sharing ideas and creating an ABM plan based on a case study account or cluster with your mentor. You’ll walk away with everything you need to build a best practice plan in your own organisation – and you’ll have extended your own ABM network!
What’s included?
The advanced ABM practitioner course builds upon our ABM essentials training and is run by two experienced ABM practitioners. All participants will receive:
Who should attend?
Certification
About the trainer
Louise Jefferson
Co-founder and Managing Principal, Inflexion Group
Louise is a senior marketing professional with 30 years of experience in marketing business services in the technology sector. She specialises in helping companies to create new insights, identify and prioritise opportunities for growth, and accelerate accounts through Account-Based Marketing (ABM) programmes. Louise has held senior positions at Fujitsu and Cognizant, with responsibilities spanning business strategy, insight and market intelligence, field marketing, ABM and communications.
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