This course is available as part of our two-day Ignite London 2023 event pass. Click below to book.
Where most effective B2B content formats are text-based, better writing means better results. And this course will give you confidence and skills – with B2B-specific examples – to take your writing to a new level.
In this practical one-day workshop, leading B2B copywriter David McGuire will share a clear, structured approach to writing and reviewing professional B2B marketing copy – creating content that delivers on your objectives.
David McGuire has built a career out of making boring subjects interesting. He’s been engaged in B2B marketing and copywriting since 2006, crafting content for the likes of Mitsubishi, Fujitsu Siemens and the European Space Agency. David’s freewheeling, conversational presentation style has led to a growing number of training workshops and speaking engagements – for organisations as diverse as the Local Government Chronicle and Software Cornwall.