B2B Copywriting Training – Ignite London


Join David McGuire at Ignite London for our a copywriting workshop for B2B marketers

Write with power and confidence; learn how to create (and commission) higher quality copy with the five key competences any successful B2B writer needs to get maximum results. | In-person, Ignite London
B2B Copywriting Image

Upcoming course dates

30 June 2023 / 8:55AM

30 June 2023 - £1,399

This course is available as part of our two-day Ignite London 2023 event pass. Click below to book.



Where most effective B2B content formats are text-based, better writing means better results. And this course will give you confidence and skills – with B2B-specific examples – to take your writing to a new level.

In this practical one-day workshop, leading B2B copywriter David McGuire will share a clear, structured approach to writing and reviewing professional B2B marketing copy – creating content that delivers on your objectives.

What you will learn?

This is no generic writing course. With 15 years’ dedicated B2B writing experience, David has created this course to address the real issues B2B marketers face – like how to:

Write with authority and power, and avoid common B2B mistakes.

Make technical subjects clear and compelling – without “dumbing down”.

Obtain better quality content from stakeholders and writers.

Succeed in popular B2B content formats, including blog posts, emails, and web copy.

Humanise your brand through smart use of voice and tone.

You’ll leave with an armful of practical tips you can apply straight away – that is nothing like the English lessons we learned at school.

Structures for the whole marketing funnel

Alongside professional hints and tips, David will give you the tools, structures and templates he uses every day when crafting content throughout the whole B2B marketing funnel. They’re yours to keep, adapt and use:

A structured, five-point hierarchy for evaluating any B2B copy.

An adaptable quality checklist for your B2B content.

Briefing forms, ensuring you have everything you need to write well.

Multipurpose structures for blog posts and other content types.

A unique, graphic tool to help you visualise voice and tone.


Customer review

Who should attend?

This course is for someone who wants to power up their skills in B2B copywriting, drum out common mistakes, and further develop this core skill for B2B marketers.

Interactive and practical workshop, with actionable takeaways and the opportunity to learn from other B2B marketers facing similar challenges.


Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

About the trainer

David McGuire – Creative Director
Radix Communications Ltd

David McGuire has built a career out of making boring subjects interesting. He’s been engaged in B2B marketing and copywriting since 2006, crafting content for the likes of Mitsubishi, Fujitsu Siemens and the European Space Agency. David’s freewheeling, conversational presentation style has led to a growing number of training workshops and speaking engagements – for organisations as diverse as the Local Government Chronicle and Software Cornwall.

Get in touch

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

See our other training courses

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.