Write with power and confidence; a copywriting workshop for B2B marketers
Master the art of copywriting with David McGuire; learn how to create (and commission) higher quality copy with the five key competences any successful B2B writer needs to get maximum results. | Virtual course
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Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
Where most effective B2B content formats are text-based, better writing means better results. And this course will give you confidence and skills – with B2B-specific examples – to take your writing to a new level.
In this practical two-day online workshop, leading B2B copywriter David McGuire will share a clear, structured approach to writing and reviewing professional B2B marketing copy – creating content that delivers on your objectives.
What you will learn?
This is no generic writing course. With 15 years’ dedicated B2B writing experience, David has created this course to address the real issues B2B marketers face – like how to:
You’ll leave with an armful of practical tips you can apply straight away – that is nothing like the English lessons we learned at school.
Structures for the whole marketing funnel
Alongside professional hints and tips, David will give you the tools, structures and templates he uses every day when crafting content throughout the whole B2B marketing funnel. They’re yours to keep, adapt and use:
Testimonials
Who should attend?
Certification
About the trainer
David McGuire – Creative Director
Radix Communications Ltd
David is B2B Marketing’s resident B2B copywriting specialist and trainer. He has built a career out of making dull things interesting, and complicated things simple – crafting written content about everything from air conditioning controllers to cybersecurity insurance. David is Creative Director of the UK’s largest dedicated B2B tech writing agency, leading a team of fourteen experienced copywriters. He’s also the regular host of the UK’s national copywriting conference, and the popular podcast “B2BQ&A”.
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at louise.edkins@b2bmarketing.net
Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:
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