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B2B Product Marketing Training

PropolisTRAININGLOGO

Join our B2B Product Marketing Masterclass

Learn how to create B2B products and services that resonate with your target audience and outshine competitors. This comprehensive course offers practical insights and real-world strategies to elevate your product marketing game. | Virtual course

Upcoming course dates

Upcoming course dates

Upcoming course

dates

Upcoming course

dates

5 - 6 June 2024

2pm - 5pm BST / 9am - 12pm ET

For Propolis members

£799
£ 699 Excluding VAT
  •  

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

Discover what Propolis can offer you.

For non members

£ 799 Excluding VAT
  •  

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

Discover what Propolis can offer you.

Description:

Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialisation process and why customer-centricity is paramount in B2B product marketing. Equip yourself with powerful analysis tools to gain invaluable insights into your competitors and customers. 

What will you learn?

Master the art of product development from ideation to execution. Explore techniques for generating ideas and creating a product that captures market attention.

Conduct insightful market analysis and dissect your competitor's product strategy.

Propose innovative differentiation tactics to carve out your unique position in the market.

Leverage user feedback and embrace the iterative nature of product development.

Delve into real-world examples of successful product management strategies.

Craft value proposition statements that resonate with your audience and align with their pain points.

Strategic product development

This course will equip delegates with a clear, logical approach to product development and portfolio management, which can be replicated time and again.

Customer-centric approach.

Insightful competitive analysis.

Result focused product development.

Iterative product and category management.

Winning value propositions.

Testimonials

Who should attend?

Ideally suited for people new to B2B Product Marketing or those who have experience but are yet to find the perfect framework for success.

Certification

Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

About the trainer

Joshua Morse, B2B Storytelling & Value Proposition Specialist, B2B Marketing

B2B Marketing

Joshua Morse is a strategic marketing consultant with over 20 years of B2B Product Marketing experience. 

Before moving into consultancy in 2012, Joshua served as a Product Marketing Manager for prominent B2B-focused brands. His career began at a major market research firm. Today he has a delightfully diverse mix of clients taking him from pizza to precision robotics on a weekly basis. He also works extensively in the marine and yachting industries, helping businesses from other sectors access B2B opportunities through intelligent market entry strategies.

Get in touch

We offer inhouse training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.

Alternatively, you can email us for more information or to book this course at [email protected]

+44 (0) 20 7014 4920

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

See our other training courses

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