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B2B Storytelling – B2B Ignite

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Join Joshua Morse at B2B Ignite to learn how to craft compelling narratives that resonate and relate to your audience to drive business results.

Discover the power of B2B Storytelling Learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques.

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Book your course today

30 June 2023 / 8:55AM

2 July 2024 | 9am-5pm | £899

Upgrade your training toour two-day B2B Ignite 2024 event pass for £1,349 (early bird).

Get trained on July 2, and join us again on July 3 for the very latest innovation and intelligence in B2B featuring 500+ B2B marketers from 200+ top brands, hear from 70 B2B innovators sharing 100s of new strategic ideas across 8 core content tracks, and more.

Click below to book.



Effective storytelling helps trigger the part of our brain which makes ‘gut’ reactions, the limbic brain. It is an emotional decision-making tool, which predates language. It is here that we decide what we like, love and will spend money on before our logical mind splutters into action. If you start with hard facts rather than emotion, you are already set to fail.

What will you learn?

The biggest hurdle we B2B marketers often face is convincing ourselves we have a story worth telling. Yet, behind every brand, product and idea is a story. We simply need to apply the right methodology to find it, and then tell that story in a way that matters to our target audience.


Transform your basic stories into inspiring and engaging ones.

Develop the best story you can with the resources you have in house, or identify when you need to bring in an expert writer.

Profile your audience to match the customer niche with the right content.

Build a framework for your story depending on the emotional outcome you want to trigger (sense of achievement, ambition, stress, admiration).

Write powerful headlines.

Adapt your broadcast approach depending on different media channels.

Strategise your flow

This course will equip delegates with a clear, logical approach to story writing, which can be replicated time and again. This is not a creative writing course; it provides a framework on which you can hang your words to make them more engaging.

Find stories worth telling.

Write relatable stories people want to share.

Target the right audience.

Structure your story for maximum impact.

Create compelling headlines.

Who should attend?

Ideally suited for people new to business storytelling or who have experience but are yet to find the perfect framework to structure their content.


Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

About the trainer

Joshua Morse

B2B Storytelling & Value Proposition Specialist

Proven Marketing leader specialising in business growth in the international SaaS software sector. Track record of high performance starting and leading successful revenue generation marketing, business development, strategy and go-to-market partnerships globally. Fast working with an iterative approach that combines creative, analytical and practical thinking to drive results.

Get in touch

We offer inhouse training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.

Alternatively, you can email us for more information or to book this course at [email protected]

+44 (0) 20 7014 4920

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

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