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Brand-driven Growth


Build a B2B brand that drives growth in existing and new markets

Learn how to use your brand as a platform for growth with Dr. Darren Coleman; Immediately apply proven, practical tools brand-growth and templates to your organisation.

Upcoming course dates

Upcoming course dates

Upcoming course


Upcoming course


May 22 - 23 2024

2pm - 5pm BST / 9am–12pm ET

For Propolis members

£ 699 Excluding VAT

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

Discover what Propolis can offer you.

For non members

£ 799 Excluding VAT

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

Discover what Propolis can offer you.


B2B brands frequently have ambitious domestic and international growth aspirations but operate in markets that are maturing or experiencing intense competition. This puts existing revenues streams under growing pressure. Brand-driven growth is frequently identified as a route to realising strategic aspirations.

But knowing how to start and structure brand-driven growth initiatives is a challenge many B2B marketers face. Most will go for quantity over quality. This results in disjointed product portfolios and experiences that feel “off brand”. If not properly understood, brand-driven growth can do more damage than good.

This highly interactive two, half-day training solves that problem by breaking down the process of understanding and articulating a brand-driven growth plan into digestible chunks. By the end of the training, you’ll know how to use The Brand-Driven Growth Blueprint to structure and sequence your thoughts. This is a practical management tool that will help you get brand-driven growth right.

What will you learn?

This isn’t an entry level introduction to brand building or brand management course. Calling on his 20+ years global experience Darren will help participants:

Nurture a consistent brand, product, experiences and strategy mindset.

Dovetail brand-driven thinking with your organisation’s overarching strategy.

Stay relevant by competing through engaging brand experiences.

Develop the support unit teams’ brand-driven growth capability.

Apply advanced statistical techniques that reduce brand risk and obtain actionable feedback on your brand-driven growth plans.

Apply the Brand-Driven Growth Blueprint.

Use templates that support the Brand-Driven Growth Blueprint.

Obtain objective and actionable feedback on your brand-driven growth plans.

Enjoy concentrated time away from work to focus on strategic brand issues.

You’ll leave with a mindset shaped around brand growth supported by several practical tools you can apply at your organisation straight away.

Embrace a brand-driven growth mindset

During this course Darren will place an emphasis on helping you think about how you can use your brand to drive growth. To help you develop this mindset Darren will:

Share a copy of the Brand-Driven Growth Blueprint.

Provide and templates that will help you apply the ideas being introduced.

Use B2B case studies that illustrate best practice.

Encourage facilitated group discussion to enhance the learning experience.


Who should attend?

It is not an entry level course; this course has been designed with senior marketers in mind (Chief Marketing Officer, Marketing Director, Senior Marketing Executives).

People who are open to constructively challenging existing marketing methods (myths!) based on robust evidence and insight.


Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

About the trainer

Dr. Darren Coleman

Founder Wavelength Marketing / Brand Expert Propolis

Dr. Darren Coleman has over 20 years’ brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping brands drive growth and retain relevance brand experiences. FUJIFILM, Orange, Abbott and Dubai Properties are amongst the brands he has helped.

He authored Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, published by Kogan Page for global distribution. Darren enjoys spending time with his wife and family, playing tennis, socialising, scuba diving and watching Birmingham City Football Club. Granted, some are more enjoyable than others.

Get in touch

We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.

Alternatively, you can email us for more information or to book this course at [email protected]

+44 (0) 20 7014 4920

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

See our other training courses

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