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Data-driven Marketing Essentials Training


Want to make sense of your data but are struggling to start?

Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your business? Learn how to gather, analyse, and practically apply your data within your marketing strategy with Tony Lamb. | Virtual course

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Upcoming course dates

Upcoming course dates

Upcoming course


Upcoming course


December 4 - 5 2024

2pm - 5pm GMT / 9am - 12pm ET

For Propolis members

£ 699 Excluding VAT

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

Discover what Propolis can offer you.

For non members

£ 799 Excluding VAT

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

Discover what Propolis can offer you.


Customers are now firmly in the driving seat, so focusing on the customer makes sound business sense.

This comprehensive course will equip you with the knowledge and skills necessary to effectively leverage data and analytics to drive successful B2B marketing campaigns. Learn how to gather and analyse data, target the right audiences, and optimise your marketing efforts for maximum impact.

With our expert instructor Tony Lamb, and hands-on learning opportunities, you’ll come away with a deep understanding of how to use data to gain a competitive edge in the B2B market. Don’t miss out on this opportunity to transform your marketing strategy and achieve greater success!

What will you learn?

This two day online interactive data marketing training course will provide you with a highly practical overview of what you can do with your data to deliver insights that can be used to build closer, more profitable relationships with your customers.

The principles of customer-centric, data-driven marketing.

Master Data Management and why it’s important.

How to segment your customers and understand where the value lies.

Optimising the customer experience using “voice of the customer” data sources and test and learn activity.

Data-driven marketing opportunity areas to drive business performance.

Discover what you need to make your marketing more data driven.

“Client-centricity is the most important factor in a successful business digitalisation, since client-centric companies are 60% more profitable compared to companies not focused on the customer” – Deloitte

What’s included?

With over 25 years experience, your trainer, senior data leader and consultant Tony Lamb, will share his personal expertise of what works, along with insights from other senior marketing professionals to design a course that addresses the real life challenges that B2B marketers face.

You will be given the knowledge, exclusive insights, real life B2B examples plus handy tools and techniques to better understand your customers, with case studies to show how a more targeted, customer-centric approach, drives more profitable results.

Learn why adopting just one of the techniques you’ll learn on the day can help you increase your ROI.

What business challenges data can help solve and decisions it can support.

And how to turn raw data into new ideas and opportunities.


Who should attend?

Marketers looking to develop strategic thinking and improve company performance through data-driven insights.

Customer experience practitioners and marketing operations roles seeking to optimise and enhance campaign performance using data. Additionally, ABM roles that aim to find high-value customers and understand their optimal profiles would benefit from attending a data marketing course.


Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

About the trainer

Tony Lamb – Propolis Data and Insight Expert

B2B Marketing

Tony Lamb is an accomplished Data Strategy Consultant with a wealth of experience in building high-performance data functions for large corporations, B2B Marketing Services, and SME businesses. With his diverse expertise, he is able to scope, design and embed sustainable data solutions, commercialise data assets and embrace leading-edge technologies such as digital, AI, and ML.

Tony has led major data transformation programmes, guided executive leadership teams on data strategy, and created innovative data-driven solutions for future growth. He is a thought leader and guest speaker at data industry conferences and events, and has received several industry awards for his innovative work. Tony is a graduate in Biochemistry, and has completed executive leadership and management training programmes.

Get in touch

We offer inhouse training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.

Alternatively, you can email us for more information or to book this course at [email protected]

+44 (0) 20 7014 4920

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

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