Deal-based Marketing Training
Strategic deals are binary: you win them, or you lose them, there is nothing in between.
This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win. | Virtual course
Book your course today
November 12 2024 – December 3 2024–
4pm GMT / 11am ET / 8am PT
November 12 2024 – December 3 2024
Four two-hour virtual sessions run across four consecutive weeks, delivered by two experienced ABM practitioners. Sessions start at: Tuesdays at 4pm GMT / 11am ET / 8am PT.
- Propolis members: £1400 + VAT
- Non members: £1680 + VAT
Description:
In this course, you will learn about the complexity, pitfalls and opportunities of influencing strategic deals, and how your marketing muscle can help shift the odds in favour of your business. The Deal-Based Marketing (DBM) course is divided into distinct sections that build on each other and combine theory with active, hands-on work to ‘make it stick’.
It starts with an introduction to DBM and the anatomy of a deal, before moving on to the creation, evolution and measurement of an integrated pursuit campaign, integrating sales and marketing activities. This course is delivered over four sessions and includes proven concepts, group work and best-practice case studies.
What you will learn?
At the end of this course, you will understand the fundamentals of how to deliver DBM, including how to:
What’s included?
The content covered over the course of the four, two-hour training sessions will be delivered by two experienced ABM practitioners. This includes:
Who should attend?
Certification
Dorothea is an experienced marketing and sales consultant with 30 years of experience in enhancing the performance of sales and marketing teams. She has a strong background in hiring and developing account-based marketing people and functions, establishing global centres of excellence, and effectively applying technology to improve both focus and impact. While serving as DXC Technology’s Director of ABM, Pursuits and Global Marketing Programmes, she received the SiriusDecisions (now Forrester) ROI award in the US for the proven business impact of her work. Today, Dorothea leads Inflexion Group’s consulting and training services on the topics of AI in ABM and Pursuit Marketing.
Laura is a technology marketing specialist with over 15 years of experience in B2B and B2C marketing. Working at a regional and global level, she has managed client engagement, proposition and sector marketing teams, achieving growth across various tech disciplines. Laura’s background includes senior positions at HP, Fujitsu and Sopra Steria, and more recently Marketing & Client Engagement Director at Cyber specialist NCC Group. Here she built the UK function, introducing vertical marketing, ABM, and a global thought leadership platform. Laura specialises in strategic planning, sales engagement and the execution of complex programmes.
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