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In this course, you will learn about the complexity, pitfalls and opportunities of influencing strategic deals, and how your marketing muscle can help shift the odds in favour of your business. The Deal-Based Marketing (DBM) course is divided into distinct sections that build on each other and combine theory with active, hands-on work to ‘make it stick’.
It starts with an introduction to DBM and the anatomy of a deal, before moving on to the creation, evolution and measurement of an integrated pursuit campaign, integrating sales and marketing activities. This course is delivered over four sessions and includes proven concepts, group work and best-practice case studies.
This course is delivered by experienced DBM practitioners from Inflexion Group, who have led deal-based marketing programmes for global organisations competing for strategic opportunities in both existing customers and new prospects.