Deal-based Marketing Training
Strategic deals are binary: you win them, or you lose them, there is nothing in between.
This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win. | Virtual course
Book your course today
4th June 2024 – 25th June 2024 – 4pm BST / 11am ET / 8am PT–
4th June 2024 – 25th June 2024
Four two-hour virtual sessions run across four consecutive weeks, delivered by two experienced ABM practitioners. Sessions start at: Tuesdays at 4pm GMT / 11am ET / 8am PT.
- Propolis members: £1400 + VAT
- Non members: £1680 + VAT
Description:
In this course, you will learn about the complexity, pitfalls and opportunities of influencing strategic deals, and how your marketing muscle can help shift the odds in favour of your business. The Deal-Based Marketing (DBM) course is divided into distinct sections that build on each other and combine theory with active, hands-on work to ‘make it stick’.
It starts with an introduction to DBM and the anatomy of a deal, before moving on to the creation, evolution and measurement of an integrated pursuit campaign, integrating sales and marketing activities. This course is delivered over four sessions and includes proven concepts, group work and best-practice case studies.
What you will learn?
At the end of this course, you will understand the fundamentals of how to deliver DBM, including how to:
What’s included?
The content covered over the course of the four, two-hour training sessions will be delivered by two experienced ABM practitioners. This includes:
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Who should attend?
Certification
About the trainer
Dorothea Gosling
Senior consultant, Inflexion Group
Dorothea is an experienced marketing and sales consultant with practical expertise gained in nearly 30 years of helping sales and marketing teams perform better together. Her expertise also encompasses hiring and developing Account-Based Marketing teams, developing Centres of Excellence and meaningfully as well as successfully applying technology to aid focus and impact.
Dorothea has held senior roles at DXC Technology, CSC and Micrografx as well as other, smaller businesses in the UK, Switzerland and Germany. She is also known as an innovator in the field of Account-Based as well as Deal-Based Marketing, and is a regular speaker at industry events and conferences.
+44 (0) 20 7014 4920
Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:
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