Deal-based Marketing Training

Strategic deals are binary: you win them, or you lose them, there is nothing in between.

This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win. | Virtual course

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Description:

In this course, you will learn about the complexity, pitfalls and opportunities of influencing strategic deals, and how your marketing muscle can help shift the odds in favour of your business. The Deal-Based Marketing (DBM) course is divided into distinct sections that build on each other and combine theory with active, hands-on work to ‘make it stick’.

It starts with an introduction to DBM and the anatomy of a deal, before moving on to the creation, evolution and measurement of an integrated pursuit campaign, integrating sales and marketing activities. This course is delivered over four sessions and includes proven concepts, group work and best-practice case studies.

What you will learn?

At the end of this course, you will understand the fundamentals of how to deliver DBM, including how to:

Map out the structure and phases of strategic deals.

Build account and deal insight for strategic sales opportunities.

Foster buy-in and onboard stakeholders and key partners to support the pursuit.

Create the win theme and pursuit messaging.

Develop a pursuit marketing and communications plan.

Choose the right tools and tactics for your pursuit.

Measure the success of your tactics and adapt your approach.

Avoid or overcome common DBM pitfalls.

What's included?

Participants will receive all the content covered over the course of the four, two-hour training sessions. This includes:

A map of the typical structure and phases of a deal.

A sample deal insight dossier and competitor intelligence template.

A pursuit marketing and communications plan template and stakeholder profiling template.

Illustrative performance metrics and DBM scorecard.

A messaging template, identifying win themes, differentiators and reasons to believe.

Who should attend?

This course complements our ABM training courses and is developed for marketers who are already practicing ABM and want to expand their skill set to DBM, closely collaborating on strategic sales opportunities with senior sellers to increase their company’s propensity to win large deals.

Certification

Get certified for the time you dedicate to up-skilling yourself and boosting your knowledge.

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV. This course is jointly certified from B2B Marketing and global account-based growth experts, Inflexion Group.

About the trainer

Experienced DBM practitioners

Inflexion Group

This course is delivered by experienced DBM practitioners from Inflexion Group, who have led deal-based marketing programmes for global organisations competing for strategic opportunities in both existing customers and new prospects.

+44 (0) 20 7014 4920

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

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Deal-based Marketing Training

Strategic deals are binary: you win them, or you lose them, there is nothing in between.

Book your course today

Dates and prices available upon request

Description:

What you will learn?

What's included?

Who should attend?

Certification

About the trainer

See our other training courses

Deal-based Marketing Training

Advanced ABM Practitioner Accreditation

B2B Content Marketing Training – Ignite London

30 June 2023 / 8:55AM

B2B Copywriting Training – Ignite London

30 June 2023 / 8:55AM

ABM Essentials Training – Ignite London

30 June 2023 / 8:55AM

Executive Engagement Training

B2B Content Marketing Training

25 - 26 October 2023–

10am - 1pm BST / 1pm - 4pm GST

B2B Storytelling Training

6 - 7 December 2023 –

10am - 1pm BST / 1pm - 4pm GST

Data Marketing Essentials Training

18 - 19 October 2023 –

2pm-5pm BST / 9am–12pm EST

ABM Essentials Training

20 - 21 September 2023 –

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