Executive Engagement Training


Build an executive engagement programme that stands out from the crowd

Senior buyers and influencers in your top accounts can unlock new budgets, accelerate deals, and collaborate with you to create valuable solutions. But how do you build an executive engagement programme that stands out from the crowd? This course explains how to do just that in seven practical steps, using best practice examples to bring the steps to life and inspire your own engagement strategy. | Virtual course

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Dates and prices available upon request

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Executive engagement is, at its simplest, about having conversations and building relationships with your most senior clients and prospects. At its heart lies a belief that sustainable business success comes from understanding your customers and collaborating with them to deliver value for you both.

Developing an executive engagement strategy requires long-term thinking and careful planning, often aligned with your ABM programme. This four-session online course, with eight hours of virtual classroom activities, will provide you with a highly practical overview of how to build effective executive engagement, what best practice looks like, and how to deliver it successfully in your business.

What you will learn?

This course will give you an overview of what it takes to build an effective approach to executive engagement and how to launch a programme in your organisation. You’ll learn how to:

Define programme objectives that map to your business strategy.

Prioritise the executives you want to engage.

Build a deep understanding of the people you’re targeting.

Create a compelling value proposition for your programme.

Design a range of activities to engage different executives.

Select, brief and train your own business leaders to engage effectively.

Demonstrate your programme’s success.

What's included?

Participants will receive all the content covered over the course of the four, two-hour training sessions. This includes:

Executive profiling and briefing pack templates.

Programme value proposition template and messaging hierarchy.

A guide to successful relationship governance review meetings.

Guides to engaging small groups of executives through roundtable discussions, innovation workshops and customer advisory boards.

Guides to engaging networks of executives through communities, benchmarking research and awards programmes.

Who should attend?

This course complements our ABM training courses and is developed for marketers responsible for designing and running programmes that deepen relationships with customer executives.

It is also a great next step for delegates that have completed any introduction or essentials training in ABM.


Get certified for the time you dedicate to up-skilling yourself and boosting your knowledge.

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV. This course is jointly certified from B2B Marketing and global account-based growth experts, Inflexion Group.

About the trainer

Bev Burgess
Inflexion Group

This course has been designed by industry expert, Bev Burgess, author of Executive Engagement Strategies (Kogan Page, 2020). It is delivered by our strategic partners Inflexion Group, and course leaders are practitioners who have run executive engagement programmes in a variety of organisations and sectors.

+44 (0) 20 7014 4920

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

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