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Executive engagement is, at its simplest, about having conversations and building relationships with your most senior clients and prospects. At its heart lies a belief that sustainable business success comes from understanding your customers and collaborating with them to deliver value for you both.
Developing an executive engagement strategy requires long-term thinking and careful planning, often aligned with your ABM programme. This four-session online course, with eight hours of virtual classroom activities, will provide you with a highly practical overview of how to build effective executive engagement, what best practice looks like, and how to deliver it successfully in your business.
This course has been designed by industry expert, Bev Burgess, author of Executive Engagement Strategies (Kogan Page, 2020). It is delivered by our strategic partners Inflexion Group, and course leaders are practitioners who have run executive engagement programmes in a variety of organisations and sectors.