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Data Marketing Essentials Training

  • Data marketing – Do you want to know how to make sense of all your customer data, but are struggling to start?
  • Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders?
  • Do you want to find the next big idea for your business?
  • This course will teach you how to put it into practice and build more profitable relationships with your customers.

Data Marketing Essentials – WHAT WILL YOU LEARN?

This two day online interactive training course will provide you with a highly practical overview of what you can do with your data to deliver insights that can be used to build closer, more profitable relationships with your customers.

  • The principles of customer-centric, data-driven marketing
  • Master Data Management and why it’s important
  • How to segment your customers and understand where the value lies
  • Optimising the customer experience using “voice of the customer” data sources and test and learn activity
  • Data-driven marketing opportunity areas to drive business performance
  • Discover what you need to make your marketing more data driven

You will learn:

  • Why adopting just one of the techniques you’ll learn on the day can help you increase your ROI
  • What business challenges data can help solve and decisions it can support
  • How to turn raw data into new ideas and opportunities

“Client-centricity is the most important factor in a successful business digitalisation, since client-centric companies are 60% more profitable compared to companies not focused on the customer” – Deloitte, July 2017

Data Marketing Essentials DESCRIPTION:

Customers are now firmly in the driving seat, so focusing on the customer makes sound business sense. 

This comprehensive course will equip you with the knowledge and skills necessary to effectively leverage data and analytics to drive successful B2B marketing campaigns. Learn how to gather and analyse data, target the right audiences, and optimise your marketing efforts for maximum impact. With our expert instructor Tony Lamb, and hands-on learning opportunities, you’ll come away with a deep understanding of how to use data to gain a competitive edge in the B2B market. Don’t miss out on this opportunity to transform your marketing strategy and achieve greater success!


With over 25 years experience, your trainer, senior data leader and consultant Tony Lamb, will share his personal expertise of what works, along with insights from other senior marketing professionals to design a course that addresses the real life challenges that B2B marketers face.

You will be given the knowledge, exclusive insights, real life B2B examples plus handy tools and techniques to better understand your customers, with case studies to show how a more targeted, customer-centric approach, drives more profitable results.

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