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Creating exceptional brand initiatives: Inside an award-winning diversity campaign that aimed to champion change

According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we saw some incredible campaigns duel it out for ‘Best brand initiatives’. And who ended up nabbing the Gold?

Gravity Global teamed up with EDGE to deliver a go-to-market strategy to build EDGE’s brand fame to drive global awareness around its diversity initiatives. They not only smashed their targets but they also shed light on a very important issue in the industry.

In this report, we dive into everything from how the campaign (Real. World. Change.) came to fruition to why diversity needs to be discussed in B2B marketing and much more. If that wasn’t enough, the campaign achieved an incredible increase in both positive brand engagement and media coverage while maintaining a strong message. Want to unlock the key to the agency’s brand success? Fill in your details in the box to the right and download all the juicy insights. Plus, if you want to hear from Gravity Global and EDGE, you can listen to our podcast here.

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