Open banking tech provider Yolt has hired Cristel Lee Leed as its new CMO in a newly-created position.
Cristel was previously CMO at online investment management service Nutmeg, where she led the marketing, communications and acquisition teams, overseeing growth to over 60,000 customers. She also has over 15 years of global marketing experience for brands such as WWF, giffgaff, Lulu.com, Virgin and Centrica Telecoms operating in the UK, Australia and Europe.
Cristel’s new role is responsible for leading the brand’s growth in key global consumer markets by overseeing the strategic planning, development and execution of Yolt’s marketing and customer initiatives for all its B2C and B2B activities. Cristel’s appointment increases the female representation on Yolt’s executive team.
Pauline van Brakel, chief product officer at Yolt said: “Hiring quality talent is vital for achieving our goals in becoming the smartest money platform, so I am delighted to welcome Cristel to the Yolt team, as I am confident her wealth of experience and knowledge will be invaluable.”
Her appointment follows Yolt’s European expansion in 2018, which saw the money app enter both Italy and France, and reach over half a million registered users.
SecureAuth hires Robert Humphrey as CMO
Identity security tech business SecureAuth has appointed Robert Humphrey as CMO to support and scale rapid growth.
Robert has more than 35 years of experience in sales and marketing, with expertise ranging in market strategy, demand generation and brand awareness. He comes to SecureAuth having served as CMO of ForgeRock. His other past executive leadership roles include Citadel Security, McAfee, ITKO, and CA Technologies.
Ahmed Rubaie, chairman and CEO, said: “We are very pleased to have John [Nassar, new chief revenue officer] and Robert join our management team. Both are seasoned technology veterans and particularly in the security domain – and are great additions to our team. Having doubled down on our innovation, SecureAuth is well-positioned for global growth in the identity and access management market.”
