Brands often seem to get ‘over-enthusiastic’ about their email marketing. As a consumer, I sign up to get messages from brands and I often get conflicting messages at the same time.
Take CVent – a brand promoting tools for events and conferences. I got two different email messages from them yesterday.
One promoting a series of breakfast events and another offering me a voucher for attending a webinar…. Both to the same email address. I’m not going to comment on the wrong-thinking or planning that could have avoided this scenario…. you can work it out.
What would you have done differently to prevent this?
