B2B Marketing
The importance of data was highlighted recently by WPP chief executive Martin Sorrell in a recent interview in the Telegraph.
He said, “It’s about understanding the importance of data. At £4.5bn to £5bn, consumer insight is a big part of our revenues.”
This focus on data is very much in line with best practice models regarding online marketing activities.
At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined six essential skills to truly embrace the ‘commercial marketer mindset’ – someone who thinks
At B2B Marketing, we believe that becoming the commercial marketer is imperative to success. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about the wider business objectives first. And this is
At B2B Marketing, we believe that the key to influencing your C-suite and proving marketing ROI is to become the commercial marketer. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
