Publisher Centaur Media has announced the closure of Data Strategy magazine only six months after its sister publication Precision Marketing also closed.
Data Strategy, designed to meet the needs of those buying and selling data products and services, will live on in Marketing Week from October. Its brand extensions such as the Data Strategy Awards and Data Summit will still continue.
In a turbulent year for Centaur Media’s marketing and creative division, to which Precision Marketing and Data Strategy belonged to, it reported a year-on-year drop in revenues of 37 per cent amounting to £5.5m In February 2010.
Ed Tillotson, associate publisher at Marketing Week, told the press, “Data Strategy will be folded into Marketing Week in September or October, in order to reach the wider circulation of 30,000 people who are interested in that market.”
