Dell has launched a multimedia campaign to celebrate the entrepreneurial spirit as an ‘integral part of modern culture’.
Its ‘Beginnings’ video campaign, created by Y&R NY, VML and Dell, gives a nod to the modest starts of some of Dell’s most notable customers: Amerijet, Dermalogica, Dropbox, Gilt, The Knot, Overstock, Salesforce, Shazam, Shutterfly, Skype, TripAdvisor, Whole Foods and Zoosk.
The video highlights the humble beginnings of Dell, to reinforce its continual support for entrepreneurialism. The film recreates the places (and where possible the actual places) where the founders of the aforementioned companies first launched their businesses.
