Account-based marketing platform Demandbase has announced its acquisition of both sales and marketing intelligence provider InsideView and technographic data and intelligence provider, DemandMatrix.
With these acquisitions, Demandbase now offers a complete “one-stop-shop” for quality data across the five key components required for B2B go-to-market including
- Firmographics
- Technographics
- Intent data
- Account identification
- Contacts
These acquisitions also help expand the Demandbase One B2B Go-To-Market Suite. Along with its ABX Cloud and Advertising Cloud capabilities, the new Data Cloud and Sales Intelligence Cloud allows Demandbase One to provide data for understanding accounts, engaging with the right customers and taking action across multiple channels.
The Data Cloud also includes Data Integrity, a customer data management provider that cleans, monitors and unifies CRM data with up to date information.
Gabe Rogol, CEO of Demandbase, said: “We’re proud to join forces with these two great companies. Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This requires great data — and we now have the premium B2B data and intelligence solutions to help companies identify, understand, and engage their customers and prospects. With this move, Demandbase moves from being ‘just’ a leader in account-based programs to being the definitive leader in B2B go-to-market.”
With the acquisition of InsideView and DemandMatrix, we’ve officially evolved into a B2B cloud company with the ability to offer four different clouds, including the new Sales Intelligence Cloud and the Data Cloud, under one roof. This is an exciting transition and a move that fundamentally shifts Demandbase from an ABX company to a full, B2B go-to-market suite.”
