Account-based marketing platform Demandbase has launched Demandbase One, an ABM service, which incorporates Demandbase and Engagio services.
Demandbase One aims to help B2B revenue teams prioritise target accounts, engage across channels and close deals. The service combines proprietary data, third-party data, and a company’s own first-party data to direct teams to accounts that will convert to pipeline and become valuable customers.
This new platform comes just five months after Demandbase acquired Engagio.
Jon Miller, Chief Product Officer at Demandbase said: “There was very little redundant or overlapping technology that we needed to reconcile. We were able to take the mature Engagio platform, take all the Demandbase technology, and integrate it into that in a way that was very straightforward.”
For more information about Demandbase One, visit: www.demandbase.com/products.
