ABM marketing technology provider Demandbase has launched Dynamics Audiences, which aims to optimise advertising and marketing campaigns.
The platform will be able to update campaign audiences with relevant target accounts using CRM updates, offsite intent activity, and website engagement. Dynamics Audiences will be presenting a webinar outlining how Dynamic Audiences can be used for sales and marketing, planned for 25 February at 10 am. For more information and to register for the webinar, please click here.
Demandbase is an ABM provider that offers end to end ABM platform to help B2B marketers grow their accounts and maximise marketing performance. Earlier in October, Demandbase added services to its ABM Ecosystem, which allowed partners to help clients use intent and engagement data to build audiences, deliver messages to target accounts, and align sales and marketing efforts. Demandbase was also recently shortlisted for the B2B Martech Awards for ‘Martech vendor of the year’.
Peter Isaacson, CMO of Demandbase, said: “B2B Marketers continue to fight many uphill battles when it comes to influencing revenue, including identifying and updating their audience lists to ensure their campaigns are reaching the right accounts. Automated Advertising using Dynamic Audiences allows marketers to quickly create a ‘set it and forget it’ approach to their account-based marketing.”
