Global financial trading company TradeNext has signed a Preferred Partnership two-season deal with Derby County Football Club.
The deal will see the Indian-owned firm work with Derby County on a series of community initiatives.
The brand will work in collaboration with the senior team at Derby County and members of the first-team to develop and produce a series of short videos, introducing supporters and potential clients to the world of financial trading.
Mohsin Jameel, chief executive at TradeNext, said: “There is a natural synergy between TradeNext and Derby County Football Club. We both have clear business strategies, determination, and we are going places. We are proud to be the first Indian-owned company to enter into a partnership with Derby County.
“We want to become known as the South Asians who are doing something tangible in the world of football for our region.”
Meanwhile, Sam Rush, chief executive at Derby County, commented: “TradeNext is an extremely forward-thinking company and we are delighted to welcome them as our latest ‘Preferred Partner’.
“We believe this is a tremendous opportunity for Derby County and TradeNext to work closely and provide supporters with an insight of financial trading.”
