Unlimited has announced the rebrand of its B2B marketing agencies DirectionGroup and FirstBase to TMW Business.
FirstBase was acquired in 2018 and DirectionGroup was acquired shortly after in 2019 to help bolster Unlimited’s full stack B2B marketing expertise. Both agencies were integrated into TMW Unlimited in April this year.
Trish Harriss and Debbie Bough, former joint managing directors of DirectionGroup, will remain in these roles in TMW Business. Faye Hawkins, former managing director of First Base, will assume the role of managing director for TMW Business.
TMW Business will operate as a specialist division of TMW Unlimited and will work alongside its creatively-led integrated B2C sister agency. TMW Business will provide a full range of integrated B2B marketing services across the entire customer journey with a range of specialist services including content marketing, ABM, automation, sales enablement, channel marketing and performance marketing.
Chris Mellish, CEO TMW Unlimited said: “With the addition of TMW Business, the TMW Unlimited proposition continues to go from strength to strength, offering true marketing integration across both B2C and B2B target audiences.”
