In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. The Buyersphere Report is a great opportunity to reinterpret this approach for marketers – so we aim to uncover the habits that distinguish the successful B2B suppliers from the also-rans who invested the time and effort in the prospect but were ultimately discarded before the end of the buying process.
In particular, the research investigates:
· Familiarity with the brand before the buying process
· Methods and frequency of communication
· Personality and direct, human engagement
· Differentiation by product, price and location
Do you have the habits of a highly successful brand? Are you doing the things that the winning suppliers did? In B2B, the buying process is a long one, and insight into how brands can be the “last man standing” is invaluable.
Get free insight now by downloading our free mini-report, The winning habits of successful B2B brands.
