Global science company DSM has launched a marketing campaign to highlight the huge contribution science makes to society.
The new multichannel campaign uses emotive storytelling to humanise the industry by telling real life stories of scientists. The creative centres on a short film entitled ‘Unsung heroes of science’. The 4-minute documentary features five inspirational scientists from across the world fighting to make society a better place through new innovations. The video tracks their difficult journeys to success and personal scarifies they make along the way. For example the films sees Molly Morse discover how to turn harmful methane gas into biodegradable plastic.
DSM is using the campaign to connect with external forums, academia and influence to discuss the role of science in today’s society. Internally, the organisation is actively asking employees to be spokespeople to share the story and participate in meaningful discussions.
Angelique Paulussen, senior VP branding and communications, commented: “Bright science is the backbone of our company and a core pillar of our brand promise bright science. Brighter Living. We have chosen to pay tribute to these ‘unsung heroes’ of our time because they reflect our own purpose of using bright science to make lives brighter for people today and in the future.”
