Rob Gold has become managing director of marketing agency DWA.
Rob will now provide strategic leadership and counsel to B2B and technology clients – such as Intel and Cisco – to strengthen client retention and culture.
Previously, Rob held similar responsibilities as managing partner at marketing agency Zenith UK. Before that he led the planning teams and clients at Publicis.
The appointment at DWA has resulted due to rapid agency growth from the Merkle acquisition, and the aim now will be to grow new and existing opportunities further as well as improve media, marketing and strategies.
Rob said DWA is perfectly positioned for the future growth, and he is thrilled to be a part of this. “The agency is uniquely poised to take advantage of the latest innovations and already works with some incredible clients. The synergies with Merkle make it more exciting.”
Bob Ray, CEO at DWA added: “In this growing market that has a thirst for data-driven advertising, we are excited to bolster our UK operations with a leader like Rob at the helm. His experience makes him a perfect fit to grow DWA and Merkle’s people-based marketing practice.”
