B2B marketing agency Earnest has launched ‘Trending in B2B’ – a monthly resource to help B2B marketers make sense of the key B2B trends being discussed across social media.
The initiative builds on Earnest’s ‘Vital Statistics’ video. ‘Trending in B2B’ is delivered through Earnest’s existing blog and takes data from Twitter to rank the best performing Tweets focused on B2B topics.
Paul Hewerdine, planning director at Earnest comments, “Whilst Twitter is the perfect tool for communicating up-to-the-second information, one the challenges for B2B marketers is that they don’t have time to keep up with the constant stream of Tweets. Once a month, the ‘Trending in B2B’ round-up collates and analyses the mass of information we see throughout the Blogosphere. This means busy B2B marketers can get one ‘hit’ of valuable information.”
The first round up can be found at http://earnestagency.wordpress.com/
