Sponsored video and content ad platform Ebuzzing is launching in the UK in a bid to pair brands up with top social media influencers and increase their exposure online.
The platform, which has been live in France and Italy since 2007, gives bloggers a chance to monetise their blogs by being paid to either talk about a brand or feature a video from a specific brand. Essentially the blog would become a sponsored blog.
Brands that have had success with the service include Mastercard, Microsoft and Toyota. Due to these brands wanting to reach a wider market, Ebuzzing felt it was the right time to move to the UK.
Ebuzzing is part of the Wikio Group that indexes and ranks over one million blogs and websites daily according to social influence. Paul Coggins, MD for Ebuzzing cites this relationship as being the appeal to many brands saying, “Our relationship with the Wikio Group also gives our advertisers access to Europe’s largest pool of influential blogs and delivers a clear benefit to all those in this particular value-chain.”
