Eloqua collaborates with Salesforce Chatter

Eloqua has added a social element to automation by collaborating with Salesforce Chatter.

The enterprise social media network will be embedded inside Eloqua’s marketing automation platform with the aim of increasing productivity and effectiveness.

Joe Payne, CEO of Eloqua, said, “CMOs are recognising social as an essential strategy to succeed in the Facebook era. Embedding Salesforce Chatter inside our leading marketing automation solution will allow people to collaborate like never before on marketing processes and close the gap between sales and marketing.”

Related content

Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. But its deployment has typically been focused at top or mid-funnel, and opportunities to leverage its

Access full article

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.