Marketing automation software provider, Eloqua, has today announced that it has over 1,000 users of its platform in Europe.
Having launched in the UK four years ago, Eloqua’s European client base has grown to include more than 120 companies. Recent client wins include Sony UK, Schroders, Dun & Bradstreet and Novell.
James Cardew, global head of marketing at Schroders, said: “With a wealth of channels available and a varied customer-base, keeping our communications as targeted as possible is crucial if our message is to hold strong resonance with prospects and customers alike.”
Bijan Bedroud, VP EMEA, at Eloqua, added: “My goal is to grow the business in EMEA. I want Europe to represent 25 per cent of global new business revenue in the next three years.”
Eloqua currently has an office in the UK but plans to open an office in Germany in 2010. It is promoting its software in Europe by growing its own team in the UK and also via its network of certified partners or resellers, which can implement the platform within client networks.
Learn more at B2B Marketing’s Demand Generation & Lead Nurturing Seminar, 30/09/09
