B2B Marketing
Eloqua has been judged the number one marketing automation platform (MAP) provider according to research carried out by Sirius Decisions.
Marketo came in at second place, with Aprimo in third.
A total of 12 companies participated in the study and were judged in nine different areas, including functionality, user experience and vendor strength, and were given a unified score out of 15.
In the top spot, Eloqua scored 12.8, with Marketo scoring 12.6 and Aprimo 12.5.
Stumped on how to choose an ABM agency? Our UK Agencies Benchmarking Report featured some of the best in the region. Check out everything from the agencies who cracked the top five to some interesting
Last week I was privileged to moderate an excellent roundtable organised by CogniClick: Do more with data! and Helen Kensett , which was ostensibly focused on the evolving role of data in enabling thought leadership,
Gravity Global has officially hired Terri Lee as their Managing Director, Healthcare. In Terri’s newly created position, she will be spearheading the agency’s healthcare practice implementing its strategic vision while building long-lasting relationships with clients.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
