Emirates airline has taken over London Victoria train station this week, with a new stand- alone advertising campaign to promote its new A380 service from London Gatwick.
The take over will run alongside print advertising in The Evening Standard, City AM and The Brighton Argu, online and outdoor activity.
The campaign focuses on the features of the Emirates A380, including onboard lounge for first class and business class travellers as well as the airline’s spacious business class flat-bed seats.
Emirates will also launch a new national advertising campaign this summer, which will begin at the end of June and focus on the airline’s economy class offering.
Laurie Berryman, VP of Emirates UK, said: “This campaign highlights the fact that passengers can now experience the largest commercial aircraft in the world from Gatwick, following the launch of the daily service earlier this year.
“There can be no better location to take over, as thousands of our passengers use London Victoria each year to connect to and from London Gatwick.”
