Providing the B2B marketing community with
Harness the power of your brand
Brand has never been a hotter topic in B2B than it is in 2022This resurgence in brand focus has been driven by three profound shifts.
- In the post-Covid, high-churn recruitment market Brand is an organization’s number one weapon in the battle to win.
- B2B buying has evolved, with decision-makers preferring to ‘buy in’ to a company, rather than ‘buy from’ them.
- Inclusivity and diversity have become a cornerstone of both organizational design and employee development.
We are proud to deliver training that is case study rich, practical in outcomes and focused on the genuine areas where we know you want to grow the most. We have best in class B2B consultant trainers, who work within our ideology, use our models and lean on our huge experience in the market.
We only use the best, because we know the B2B market is the toughest, yet most rewarding market in town and we have to reflect that, in all that we do.
At B2B Marketing, we’re passionate about B2B
Established in 2004, B2B Marketing is now the number one go-to resource for B2B marketers across the globe.
Right from the start, we had a clear mission: to provide marketers at business brands with the tools, insight, and inspiration they need to grow and succeed – as both individuals and businesses.
We’re proud to serve as the focal point for the B2B marketing sector, enabling marketers and leaders to transform their marketing.
Having access to best practice examples of theory in action and the opportunity to network with peers is invaluable. B2B Marketing brings our profession's news/trends/successes to life.
Our relationship with B2B Marketing has been really fruitful: great training; brilliant B2B Leaders Forum...I'm looking forward to our longer-term relationship with them.
B2B Marketing has helped us change the game. It's like being given a shot of ideas and inspiration. And it's all real-life stuff we can take away and deploy.
Their really high calibre reports provide valuable and usable insights. I'd recommend membership on the strengths of these resources alone.
It's refreshing to have content focused specifically on the B2B sector. I've found the resources and events extremely beneficial in my current role.
B2B Marketing membership is a time efficiency enabler. It's helped me keep abreast of new marketing techniques and learn from real-life industry best practices.
B2B Marketing's research, reports, training, and events are essential parts of our toolkit to drive marketing performance.