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Agile marketing in B2B

Tuesday, January 26, 2021 -
9:30am to 11:00am
Zoom virtual session

Agile project management methodologies have been around in marketing for some time now, but outside of a core group of tech brands have been slow to gain traction and get mainstream adoption. But with the number of brands deploying these techniques starting to grow, Agile may be an idea whose time has come.

In this session, we’ll speak to a number of B2B organisations who have seen success with agile to explore the keys to making it work effectively, and the lessons that they learned along the way.

  • In what circumstances is agile relevant in B2B marketing? And in what circumstances should it be avoided?
  • How do B2B marketers interpret structures and methodologies designed for software development in a way that’s relevant for their circumstances?
  • What impact can agile have on related business functions, and how do you convince potentially sceptical stakeholders?
  • How do you turn down the hype and set achievable, realistic objectives for agile deployment that still make a difference for your organisation?