Align, enable and integrate: How can marketing transform its relationship with sales?
As buyer confidence returns, and sentiment shifts, what are you doing to support sales?
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As buyer confidence returns, and sentiment shifts, what are you doing to support sales? Is your old approach to sales enablement right for these new and challenging circumstances? Is your alignment with sales (not to mention their alignment with you) actually fit-for-purpose? How are you going re-gear your marketing activities, and possibly redeploy your resources, to provide the best possible support for sales? These are amongst the topics we’ll be exploring at this B2B Marketing Leaders virtual roundtable. We’ll also discuss:
- With coronavirus requiring you to rip up the rulebook of what went before, what are you going to do differently?
- In a world without face-to-face meetings or events, how do you help sales get facetime?
- As everyone raises their digital game, what resources and formats should you be exploring?
- How do you provide sales with support without making marketing a subordinate function?