B2B copywriting training

How to write with power and confidence for the 5 key formats in B2B, to get maximum results

Take a one-day copywriting training course, with one of the UK’s most experienced B2B writers

The ability to write with impact – and to give objective feedback on written content – is a key skill for B2B marketers at all levels. 78% of B2B content marketers associate quality content with improved results, and the five most effective content formats are all text-based.

In short, the better your writing, the better your results.

In this hands-on, one-day workshop, leading B2B copywriter David McGuire will share a clear, structured approach to writing and reviewing professional B2B marketing copy – creating content that delivers on your objectives.

Designed specifically with B2B marketers in mind

This is no generic writing course. With 15 years’ dedicated B2B writing experience, David has created this course to address the real issues B2B marketers face – like how to:

  • Write with authority and power, and avoid common B2B mistakes
  • Make technical subjects clear and compelling – without “dumbing down”
  • Obtain better quality content from stakeholders and writers
  • Succeed in popular B2B content formats, including blog posts, emails and web copy
  • Humanise your brand through smart use of voice and tone

You’ll leave with an armful of practical tips you can apply straight away – that are nothing like the English lessons we learned at school.

Learn from one of the UK’s leading B2B copywriters

David is creative director at Radix Communications, the UK’s largest copywriting agency dedicated to B2B marketing content. He writes for B2B brands like Adobe, Oracle, Castrol and Mitsubishi, on subjects as diverse as engineering processes, human resources transformation and cyber security risk.

At Radix, part of David’s role is to help mentor and train the next generation of professional B2B copywriters – giving him a practical, workshop approach. He’s also an experienced presenter, hosting both the UK’s national copywriting conference, and the “Good Copy, Bad Copy” podcast.

Yours to keep: copy structures and templates for the whole marketing funnel

Alongside professional hints and tips, David will give you the tools, structures and templates he uses every day when crafting content throughout the whole B2B marketing funnel:

  • A structured, five-point hierarchy for evaluating any B2B copy
  • Briefing forms, ensuring you have everything you need to write well
  • Multipurpose structures for blog posts and other content types
  • A unique, graphic tool to help you visualise voice and tone

Ideal for any B2B marketer who evaluates written content

This course is designed for any B2B marketer who needs to write or evaluate B2B marketing copy; a core skill at any level of seniority.

It’s a hands-on, workshop format – designed to build your confidence as well as your skills.

If you would like to attend but require an invoice please contact melissa.leen@b2bmarketing.net 

This course is designed to teach you the technical skills on how to write good copy however we also run a content marketing course that lays down the strategic foundations.

Click here to find out more about our content marketing course

Upcoming dates

23 Oct 2018, Tue
15 Jan 2019, Tue
05 Mar 2019, Tue
Time
9:30am to 5:00pm
Venue
Clover House
147-149, Farringdon Road
London
EC1R 3HN
United Kingdom
Need more information? Contact us

Trainer Biography

David McGuire
Radix Communications Ltd
Creative Director

David McGuire has built a career out of making boring subjects interesting. He’s been engaged in B2B marketing and copywriting since 2006, crafting content for the likes of Mitsubishi, Fujitsu Siemens and the European Space Agency. David’s freewheeling, conversational presentation style has led to a growing number of training workshops and speaking engagements – for organisations as diverse as the Local Government Chronicle and Software Cornwall.

Where

B2B Marketing
Clover House, 147-149, Farringdon Road, London, EC1R 3HN, UK
Tel: 02070144929