Leaders programme

Only fellow senior client-side b2b marketers get what you're going through. Wouldn't it be great to find a place where everyone knows your pain? Introducing the B2B Leaders programme
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Specialist Resources

I’m sure by now you’re well into thinking of new ways to engage your clients and your market. Most marketing head’s and CMO’s I have spoken to have been forced to pause their planned campaigns and think of new ways to engage their clients – because let’s face it – there’s only one thing on everyone’s mind right now.


But to get through this challenging time you need to be able to understand what the rest of the market is doing, problem share and problem solve, and come up with new initiatives that will keep your brand going until this is all over. As a marketing leader you’re in a really tricky situation and need to learn hard and fast how to get through it.

The only way to do this is to connect with your peers – who are going through the same thing, to develop your thinking. Right now we know it isn’t about the long term, but instead, getting through the short term – what will happen tomorrow, and helping each other through this time. We have a first aid kit!

Our Leaders programme has always been designed to help leaders gear up and lead their teams and marketing functions to success, and now more than ever our members are connecting more and helping each other. Whether it’s through our Guild app, with conversation threads and direct messaging, or throughout virtual roundtables – which we’re hosting on zoom to enable that face to face communication where possible!

Being a member of the leaders programme gives you access to the following virtual leaders sessions between now and July:

  • The global marketing leader
  • The storyteller CMO
  • Staying creative and fostering innovation
  • Managing virtual teams and increasing motivation
  • Managing through uncertain times
  • Event planning in an age of isolation
  • Content, messaging and tone of voice during the covid-19 outbreak
  • Customer centricity and sentiment analysis
  • coronavirus continuity planning

Your Leaders programme membership includes all this:

The annual B2B Leaders Forum

Your best day out the office of the year, the annual Forum brings together over 100 of the leading lights in B2B, for a day of inspiration and collaboration. Learn more.

Monthly roundtable meetings

Each month we invite you to join your c-level peers to share your experience and insight at an informal roundtable discussion on a key strategic topic. Members are free to attend any and all roundtables throughout the year. Additionally, we host quarterly "emerging leaders" roundtables for your team to attend. Learn more.

Regular exclusive content

All roundtables are written up, Chatham House style, for members who weren't able to attend to keep up with the latest thoughts of the group.

The B2B Leaders research report

The flagship of our Leaders programme resources, our annual Leaders report includes research and insight into a key strategic topic or challenge you face as a leader.

Some of the major B2B brands and influencers that belong to our B2B Leaders network