You are here

B2B Marketing - Meet the team

Joel Harrison
Editor-in-chief and co-founder

As editor-in-chief of B2B Marketing, and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing's content, products and services – including events, training, reports and the magazine. He's also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at inhouse marketing team meetings. When he’s not banging the drum for B2B, he’s interested in cycling, architecture, history and Bristol City FC. You can find him tweeting here.

B2B Marketing – Meet the team

James Farmer
Publisher and co-founder

Cats, dogs, mice, James has seen it all! Never more engaged with the world than when prefixed with B2B. James has been both road warrior and tree hugger for the quadrillion-dollar worldwide B2B business community; ever since he was born as an acorn on a mountain top. With many anecdotes about why B2B is the ‘West’s’ best export' and why marketing Carlsberg, in the B2C world, would (probably) be worse than death, James is considered a moderate. Handy with a calculator, poor at splleing – James has modelled himself on Sean Bean’s infamous Richard Sharpe, all the way down to faking a Sheffield accent during high-powered meetings. He tweets here.

B2B Marketing – Meet the team

Mitch Hole
Head of media

Mitch oversees the event and media portfolio, and brings over 20 years sales and publishing experience to the role. At 6’6 Mitch is without doubt one of the tallest men in media, and still insists on keeping his Hoxton fin for even more added height - well after hair gell went out of fashion. In the outside world Mitch can be found climbing trees with his two boys, sketching portraits and drinking a few cheeky vodkas.

Mitch Hole B2B Marketing

Cliff Guy
Head of marketing

Cliff is B2B’s head of marketing, and the guy with the loudest laugh in the office. But if you’re ever in our offices, don’t be fooled by the cackle! Described by dotmailer founder Tink Taylor as a ‘marketing powerhouse’, Cliff brings heavyweight experience to the B2B Marketing team, with over 30 years' experience in the marketing game. A Londoner through and through, Cliff is a sucker for London pubs, the banks of the Thames and keeping the Night Tube in demand. A gym addict, he's sometimes accused of ostentatiously flexing while presenting in meetings, and otherwise happens to be the best man to have on your team in an 80s pub quiz.

Cliff Guy headshot

Mary-Anne Baldwin
Head of content

Mary-Anne leads the team of content writers at B2B Marketing, which collectively ensures you get your regular dose of insightful and inspiring content on all things B2B marketing. Within her role she oversees the production of B2B Marketing's print magazine, premium reports, downloadable guides, social media and all online content. Outside of work, she likes dedicating time to her two favourite interests, cheese and wine. Not so enjoyable are her failing attempts to counteract them with kickboxing. Say ‘hi’ to her on Twitter here.

Mary-Anne Baldwin B2B Marketing Head of Content

Sarah Casswell
Head of enterprise sales

As B2B Marketing’s senior enterprise account manager, Sarah looks after the company's corporate clients. She strives to help all B2B marketers succeed together through shared experiences, insights and ideas so that everyone can achieve their goals as a business, a department, a leader or someone just starting their journey as in B2B. Outside of B2B Marketing, Sarah occasionally moonlights as a country singer, frequently attends weddings, and goes to see as many shows, gigs, and plays as possible.

B2B Marketing – Meet the team

Barry Peake
Finance director

As finance director, Barry oversees the day-to-day running of the company’s accounts department alongside assisting company growth and strategic direction. Outside B2B Marketing, Barry’s currently studying for his level one FA coaching badge to help the development of his son’s football team.

B2B Marketing – Meet the team

Scott Pringle
Senior event manager

Scott… is from Scotland. As events manager, Scott plays a key role in managing all B2B Marketing events and B2B Awards programmes throughout the year, while still finding time to eat haggis and cycle without a helmet. When he’s not multi-tasking, he’s cooking up a storm in the kitchen. But he’s yet to win the B2B Bake Off… in fact, has anyone? Find him tweeting here.

Jason Taylor
Senior marketing manager

Having spent several years as a twirly, hoofing it on the international stage, Jason decided to ditch the dance shoes with his shins still intact and enter the dizzying world of marketing. After a brief stint in Canary Wharf he joined the cool kids in Farringdon as B2B Marketing's events campaign manager, where he works on all of the wonderful and diverse events the company offers, as well as its professional development and training offering. Jason is constantly teased for his love of his newly-laid lawn and obsession with his beloved greyhound Nina.

B2B Marketing – Meet the team

Adam Harper
Senior marketing manager

Adam manages the communication and marketing of the company’s most valued customers and prospects within the business, using these customer relationships to develop products, improve customer experiences and collect insight to inform B2B Marketing’s events and content programmes. Adam is interested in game theory, and is convinced it’s the next major change to B2B marketing. He loves sport – particularly football, cricket and golf – and has a sarcastic comment for every occasion (except this one).

B2B Marketing – Meet the team

Nicola Stephens
Design manager

Nicola works on all things design. Her responsibilities span the company’s diverse range of output, from its quarterly print magazine to its events portfolio, and its various Premium, free download and partnered reports, to social media and website assets. When not pushing her creative limits in the office, you’ll usually find Nicola sipping on a variety of fruity teas, shopping for bargain wardrobe additions, or cooking… (always cooking, baking or eating). She’s also recently rediscovered her love of tap dancing and dreams of one day permanently transforming into the red dancer emoji.

B2B Marketing – Meet the team

Alex Burton
Senior enterprise account manager

Having developed a passion for working with marketers over the past couple of years, Alex is now an account manager offering training opportunities and events, the latest industry news and best practice advice online, it’s his goal to ensure he provides marketers of all levels of seniority with the resources they need to succeed in a constantly evolving industry. Outside work, Alex is a sports enthusiast. He loves going to the gym and playing football, golf and tennis. At weekends, he’ll most likely be found following his beloved football team West Ham up and down the country, watching films on the big screen, or socialising with friends over a cold beer.

B2B Marketing – Meet the team

Shevaun Davis
Media account manager

Shevaun is an account manager with our media sales team, connecting partners with our audience through event sponsorship and media opportunities. As a marketing graduate Shevaun is passionate about helping B2B professionals to stay up to date with marketing trends and further their careers. She's perhaps happiest when on the water – rowing and sailing – or relaxing on beach holidays.

B2B Marketing – Meet the team

Jake Daou
Enterprise account manager

At only 21 years old, Jake is the youngest person at B2B (not including Wilson the dog), selling event tickets and memberships to B2B marketers across the world. He enjoys connecting with B2B marketers and helping individuals accelerate their professional careers. Jake spends his spare time playing football, cycling and organising catering events. One of his biggest hobbies is woodwork, which he has enjoyed from a young age.

B2B Marketing – Meet the team

Molly Raycraft
Junior writer

Fresh out of a Journalism degree at Sussex University, Molly is a spring chicken to the world of B2B. But don’t let that fool you, she’s written for a few publications and even marketed knickers! Molly likes her home comforts; this is why she’s usually sighted in the B2B office wrapped in a nest of blankets. Aside from reporting great marketing news, her greatest ambition at the company is to build a menagerie of desk toys. She looks forward to attending upcoming marketing events where she hopes to expand this collection. @molly_b2b

Molly Raycraft headshot

Minesh Mistry
Media marketing executive

Sitting in the media marketing department, Minesh plays a key role in client lead generation, overseeing the production of B2B’s weekly partner download bulletin, as well as providing our clients with the leads they’re after. Outside of work, you’ll either find him at The Emirates shouting his head off, or on the badminton court on a weekly basis. That is until the weather turns good and he’ll be exploring the best high-rise bars London has to offer or running a 10km – something that’s become a yearly goal for him.