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The B2B Marketing Podcast

Your dose of exciting interviews and hot discussions on all things B2B marketing, straight in your ears!

Of course, one way you can listen to your favourite podcast is to bookmark this page, and come back to it every time we have a new episode. But it would be a pretty rubbish podcast if that was your only option! So here are all of the places you can subscribe to get to our podcasts on your PC or your phone: 

Find us on Apple Podcasts (Don't call it iTunes)

Find us on stitcher

Find us on soundcloud

Find us on Spotify

Find us on TuneIn

It's also available on a number of streaming apps- just search for "B2B Marketing Podcast" and you'll find it there. 

If you can't find it on your preferred platform, get in touch, let us know and we'll work to make it happen.

Episode 22: The future of digital communities with Susanna Kempe, Ashley Friedlein & Zoe Merchant

In this week's episode, B2B Marketing editor-in-chief Joel Harrison spoke with Susanna Kempe, Chair at B2B Marketing; Ashley Friedlein
CEO  and founder at Guild; and Zoe Merchant, managing director at Bright, about digital communities in 2021.

Are they really the future? They've certainly come a long way since LinkedIn groups. Well, they dive into how digital communities are relevant in B2B, how to gear your skills around them, and how the buyer behaviour is pushing for communities to become a popular engagement channel.

To learn more, check out the video version of this webinar: event.on24.com/eventRegistration…urcepage=register

For more webinars, check out our programme here: www.b2bmarketing.net/en-gb/webinar-programme

Episode 21: Enabling the future of sales with Gabriela Warren, Tim Hughes & Barry Richards

Covid-19 has changed the nature of sales engagements, restricting face-to-face meetings or events for the foreseeable future, making buyers harder to reach than ever. In this week's episode, editor-in-chief Joel Harrison hosted a three-panelist discussion which included expertise from Gabriela Warren, senior director in marketing at Highspot; Tim Hughes, CEO and founder of DLA Ignite; and Barry Richards, strategy and planning director at Transmission.

Here, they discuss changes that need to be made such as how to approach content needs, what needs to happen between sales and marketing and how marketing can assist in final stage negotiations.

If you'd like to check out our other webinars, click here.

Episode 20: Defining growth marketing with Scott Vaughan, Integrate’s chief growth officer

With growth marketing being the #1 focus on this year’s 2021 Trend Tracker, this week’s episode features Scott Vaughan, chief growth officer at Integrate.

Editor for B2B Marketing David Rowlands sat down with Scott to talk about what growth marketing is, what a chief growth officer does and how marketers can make growth central to what they do.

If you want to learn more, feel free to tweet Scott @ScottAVaughan

Also, to learn more about what’s trending in B2B marketing, check out our 2021 Trend Tracker!

Episode 19: How to build an award-winning team with PwC's Maria Jennings

Need some tips on creating a more cohesive and high-performing team? In this week's episode, editor in chief for B2B Marketing, Joel Harrison, sat down with PwC's director of marketing and brand Maria Jennings to discuss their win for 'Marketing team of the year' at our most recent B2B Marketing Awards in November.

They break down how PwC handled Covid-19, some top tips to managing a strong team virtually, and their reactions to winning the coveted award. To do a deep dive of PwC's win, check out its case study here: www.b2bmarketing.net/en-gb/resource…ting-team-year

In addition, this episode is dedicated to Jack Ryan, senior digital marketing manager, and friend to many at PwC, who very sadly passed away in January.

Episode 18: The future of B2B agencies in 2021 with Chairman at Stein IAS & MSQ Tom Stein

In this week's episode, Editor-in-chief for B2B Marketing Joel Harrison spoke with chairperson and chair client officer at Stein IAS and chairman for MSQ, Tom Stein.

They discussed how Stein IAS has grown in the B2B sector globally, what MSQ B2B is currently offering, the client and agency relationship, and future ambitions for agencies moving forward.

To top that off, Stein IAS recently won an award for 'Martech agency of the year' so check out their achievements here: www.b2bmarketing.net/en-gb/resource…ch-agency-year

Also, give them a shout on Twitter @SteinIAS

Episode 17: Diving into M&S Corporate Gifts' 'unforgettable' campaign with Kristina Haddrell

In this week's episode, we sat down with another award-winning campaign by Really B2B.

Here, Editor for B2B Marketing David Rowlands spoke with Kristina Haddrell, group account director for Really B2B about their brilliant sales focused campaign for M&S, which scored them three Golds including: 'Most commercially successful campaign', 'Best corporate decision-maker-targeted campaign' and 'Best lead generation or nurturing campaign' at the B2B Marketing Awards last November.

To find out more about the groundbreaking case study, check it out here: www.b2bmarketing.net/en-gb/resource…ins-gold-three

To learn more about what Really B2B is doing, follow them on Twitter @REALLYB2B

 

 

Episode 16: Why now’s the time for Marketing Ops w/ Holly Gage, Simon Daniels and Andrea Worobel

In this week's episode, Editor in chief for B2B Marketing Joel Harrison discussed how marketing operation leaders can optimise and better their strategy in 2021. Martech has never been more critical to successful B2B marketing. But at the same time, the proliferation of platforms, the speed of channel evolution and ever-rising buyer expectations, means this success has never been harder to orchestrate.

In this webinar, we broke down:
- When does marketing ops become an essential part of your marketing team?
- How you succeed as a marketing ops practitioner or leader?
- How do you scale your marketing ops resource?
- What are the alternatives to an internal marketing ops function?
- What’s the future trajectory for marketing ops, and how to you prepare for it?

This webinar was originally recorded February 18, 2021. Check out our the webinar here.

Episode 15: Discussing Publicis's acquisition of Octopus Group with Jon Lonsdale

The Octopus Group has been acquired by the Publicis Groupe UK, and we're here to talk about it! In this week's episode, B2B Marketing's editor in chief Joel Harrison spoke with Jon Lonsdale, CEO of the Octopus Group to talk about its most recent news!

Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative, technology and commercial experience to clients and B2B brands. Jon broke down why the timing was right for both Publicis and Octopus Group, some findings he's learned along the way and what this acquisition means for Octopus Group moving forward.

To learn more about the Octopus Group, you can follow Jon @JonLon

Episode 14: Inside Kettyle Irish Foods' award-winning B2B campaign with Charlie Nicholson

In this week's episode, Editor for B2B Marketing David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B, about the campaign's success. They dive into their key objectives, metrics and some overall learnings for Really B2B to take moving forward.

The campaign managed to rack in three awards for 'Best multichannel campaign', 'Best use of direct mail' and 'Best use of customer insight' at the B2B Marketing Awards last year.

To find out more about the success of these campaign, check out the in-depth case study here: 

Awards case study: How Really B2B's campaign for Kettyle Irish Foods (part of the Linden Food Group) won gold for three awards

To learn more about what Really B2B is doing, follow them on Twitter @REALLYB2B

Episode 13: Navigating an ABM Journey with Kate Owen of Capita

Welcome back to another podcast and we're continuing the conversation around ABM!

In this week's episode, Capita's Kate Owen sat down with B2B Marketing's editor in chief Joel Harrison, where they discussed her growth and expertise as a marketer.

They also delved into Capita's journey as Kate shares tips to making ABM relevant for her organisation.

Finally, hear her tease what's to come for her session "How Capita used ABM to drive better social outcomes and better relationships" at our ABM conference 4 November!

Episode 12: ABM with Mark Larwood of O2

In this week's episode, B2B Marketing's Joel Harrison sits down with Mark Larwood to discuss all things ABM. Leading up to our ABM Conference 2020, they get into how ABM plays a role in the B2B world today, especially during the Coronavirus.

As a buildup for his speaker session "Taking ABM to the next level with a focused exec engagement programme", Mark delves into his experience with ABM and how O2 is now using ABM to create an engagement strategy.

To join in on the conversation, tweet Mark at @MarkLarwood.

Episode 11: Global content marketing with Scott Stockwell, editor-in-chief, IBM

This week, Joel Harrison sits down with IBM's editor in chief, Scott Stockwell, to discuss how to get the most out of your global content marketing.

With content becoming more and more a part of marketer's strategies, it is essential to make it as optimal as possible. The two delve into some tips and techniques to improving your content marketing, while going through Joel's blog post on global content marketing. 

To find out more about content marketing, check out all our content-related training courses from B2B Marketing. 

To hear more from Scott, tweet him @pragmatik.

Episode 10: Customer sentiment in the age of Covid19, with Shane Redding, B2B trainer & consultant

Having a finger on the pulse of what your customers think, feel, believe and expect has never been more important for B2B marketers in the wake of coronavirus. This week, Joel Harrison sits down with Think Direct's Shane Redding to discuss the importance of customer centricity during lockdown.

To check out the full blog discussed in this week's episode, click here!

If you have any questions, tweet a question to @joel_b2beditor or to @ShaneRddng

Episode 9: The power of saying no with Jada Balster, VP of marketing, Workfront

Have you ever had a hard time saying no to your manager or colleague? In this week's episode, Adam and Molly are joined by Jada Balster who discusses her experiences at Workfront and how saying no has helped to shape her career.

Molly and Adam bring up some difficult but relatable workplace scenarios as Jada gives advice on staying professional while saying no.

To hear more from Jada, follow her on Twitter: @JadaBalster

 

Episode 8: Coronavirus messaging with David McGuire, B2B copywriting guru

In this episode of our podcast, editor in chief Joel Harrison spoke with David McGuire about the buzzwords to avoid in your messaging during the Coronavirus.

Have a listen and we guarentee you'll think twice before using the phrase "uncertain times" and "now more than ever". 

You can also check out his latest blog post on the same topic here: B2B buzzword bingo: The COVID-19 edition

If you have any follow up questions for our questions, tweet David. You can find him at @McGuireDavid

Episode 7: The power of behavioural science with Rory Sutherland of Ogilvy

We're back once again with an exciting podcast from Ogilvy's Rory Sutherland! Our editor in chief Joel Harrison hosts this episode as they discuss disappointment and regret, drunks on lamp posts, and why you need to stop justifying your marketing!

With that said, he previews his Ignite USA session which can be found here: https://www.b2bmarketing.net/en-gb/resources/features/ignite-usa-2020-keynote-session-why-you-need-take-chance-and-get-lucky

Enjoy this episode! If you have any follow up questions, tweet Rory @rorysutherland

 

Episode 5: Lucy Birch and Tunji Akintokun MBE from PwC

We're so sorry it took so long to release the latest episode of the podcast, I'm sure you've missed us terribly.

However, we are back in style with Lucy and Tunji from PwC. Lucy heads up marketing, while Tunji leads sales - a relationship often fraught with danger!

However, Lucy and Tunji were happy to join us to discuss how they are rebuilding the way sales and marketing work together including the shared goals, workflows and communication tools they're using to deliver success.

This was a delightful conversation, and we're sure you'll enjoy listening as much as we did taking part.

Episode 4: Christine Bailey, CMO at Valitor

This episode Molly and I were lucky enough to meet and chat to Dr Christine Bailey, Chief Marketing Officer for Valitor. Christine was a fantastic speaker at our Ignite event in June, so we had to get more insight from her for those people that missed out! You can find her @Christinebailey

Christine was our #1 woman in B2B tech marketing and took us through some of the challenges and exciting opportunities that come with transforming a brand that is already established into something more purposeful and ready to take on the world.

In addition, Christine provides insight into the differences between working at different sized businesses, how colour affects brand and how to keep an energised and inspired team.

 

The new entry for the book club this week is Marketing Rebellion by Mark Schaefer.

Episode 3: Ruth Oakey And Catherine Dutton of Atos

Just when you thought we were gone for good.... we're back!

We were lucky to get time with Cat Dutton and Ruth Oakey of Atos for our latest chat, talking about the intersection of ABM and CX, interacting with customers and the value of diversity within a mature B2B business.

There's some great advice on meeting some of the greatest challenges marketers face in being truly insightful and learning from their customers, so it's definitely worth a listen.

If you have any follow up questions for our questions, tweet them! Cat is on @cat_dutton1 and you can find Ruth at @Ruthoakey

Episode 2: Sakina Najmi, Vice President Global Marketing at Sandvik

For episode 2, Molly and Adam sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list.

We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, communicating and setting expectations with other senior stakeholders in the business.

The book recommended by Sakina is "Artifical Intelligence for marketers" by Jim Sterne. Pick up a copy at www.amazon.co.uk/Artificial-Intel…ns/dp/1119406331

If you’d like to keep up with Sakina, you can find her on social media, obviously.

Twitter:  @Sakina_Najmi  

Linkedin: www.linkedin.com/in/sakina-najmi-555b1115/

 

Episode 1: Simon Rusling, Brian Macreadie, Gemma Davies

Welcome to our first ever episode of the B2B Marketing Podcast, and we’re starting with a deluxe triple header episode!

First, we speak to @simon_rusling, Partner and Head of Marketing at Barnett Waddingham, a pensions provider, to talk about all the things he wish he’d known at the start of his marketing journey.

Then we spoke to @BMMarketer, Head of Marketing Strategy at Law firm Addleshaw Goddard. As our awards grand prix winner back in November, we asked him about what it takes to stay creative on top of your day to day burden as a client side marketer. As one of our best and most prolific bloggers, we’ve built him his own hub! Catch his work at https://www.b2bmarketing.net/en-gb/brian-macreadie-b2b-trailblazer.

Finally we met up with @gdavies2, the Director of Global ABM strategy at ServiceNow, the most innovative company in the world according to Forbes. Gemma talks about the cultural challenges of implementing ABM globally, the value of a great team and a growth mindset.

You can see the research Brian Mentions at https://www.warc.com/newsandopinion/news/system1_tracks_down_the_higgs_boson_of_creative_effectiveness/41206.

 

 

Episode 0 - 12 February 2019

Welcome to the all new B2B Marketing Podcast! If you want to find out what our masterplan is, take a couple of minutes as Molly and Adam take you through our plans to provide you with B2B specific insights, without the stress of having to read things!