Industrial, Manufacturing, Engineering Property and Construction Pharmaceuticals
Enterprise House, Wrest Park, Silsoe, Bedfordshire, MK45 4HS
Gold in the B2B Marketing Martech Awards 2021 - https://www.bcmagency.co.uk/news/how-we-won-gold-in-the-b2b-marketing-martech-awards-2021
BCM was founded in the quest to ‘do B2B marketing properly’, and we have made it our mission to simplify the complicated to get the best results. How? We get in the mind of your B2B customer through our unique, cognitive marketing approach.
It was long assumed that B2B buying decisions were made exclusively rationally, but in recent years a significant body of neuroscientific and industry research has shown that a large part of the
B2B decision-making process is highly emotional in nature. Pushing the buyer’s emotional buttons is therefore crucial in having a credible conversation with them and building trust - welcome to B2B Cognitive Marketing.
As the only UK agency currently implementing a cognitive marketing approach in B2B marketing, we use segmentation, granular knowledge of companies and their decision-making units, and articulating a proven solution to a recognised pain point in a way that engages the buyer emotionally as well as rationally.
Social Media Services
Industrial, Manufacturing, Engineering
Property and Construction