BPA Worldwide
Our story
BPA Worldwide is a leading provider of compliance and assurance services. BPA protects brands from the risks of unsupportable claims, failure to protect customer data, off-brand or dishonest content. BPA has launched the B2B Media Exchange, a private marketplace for online advertising made up of audited B2B members.
Downloads
Online advertising is almost 25 years old, yet our study found many B2B marketers are only taking their first steps in the digital advertising world. Almost two-thirds are struggling to target B2B audiences online, and 44% rate the quality of the audiences they buy as poor.
Today’s smart marketers want assurance that they are getting an honest return on their advertising investment. With advertising budgets under increased scrutiny, many must now achieve the same or better results with fewer financial resources.
