DirectionGroup

We're DirectionGroup. Full stack. Global. Problem solvers. They're just three ways you could describe us in addition to being a marketing agency that specialises in B2B tech.

We're an agency that specialises in Beautiful Results.

Beauty in marketing takes many forms. It means different things to different people. A carefully crafted campaign plan. A video that wins hearts and changes minds. A dashboard that shows you've nailed your SEO. A piece of direct mail that refuses to be ignored. And, of course, a strong return on investment. 

At DirectionGroup, we combine the art and science of marketing to give you Beautiful Results. You'll see the evidence on the faces of customers. You'll see it in their actions. And You'll see it on your balance sheet whatever they look like to you. 

If you have a business problem, we can help. 

The Team

You'll find a crack team of planners, martech gurus, digital ninjas, production experts, data and creative geniuses at your disposal. And they all live for Beautiful Results.

So, you'll get great creative and strategic work. But you'll also get lots of lovely numbers. Those numbers will show your CEO, CFO, COO and sales director that marketing's not just pulling it's weight; it's driving revenue.

How do we do it?

Beautiful Results are all well and good. But what's behind that? How do we do it? We've summed it up in an easy-to-remember device: the 4 C's.

Creative - Capturing Attention
Content - Persuading & explaining
Conversion - Improving performance
Consulting - Solving business problems

B2 Magazine: The Era of Mad Marketing – What’s working and what’s simply hype? 

This is a demanding time for marketers. The very concept of marketing is broadening to incorporate
so much: technology, data, analytics, creativity, strategy and execution. Not only that, but the
components of B2B marketing are evolving simultaneously. They’re forcing us to challenge
assumptions and keep an open mind – what’s working and what’s simply hype?

Content marketing – is it really working?
Lead nurture – reality or actually just spamming?
Always-on campaigns – the B2B marketer’s utopia?

It is these and other subjects we explore in this edition of B2, our house magazine for B2B marketers. Stop, draw breath and take a read. It may help you rethink, refocus or even de-stress. 
If you find something particularly relevant to your plans and you’d like to know more, please get in touch for a chat. 

Download your B2 magazine here - https://www.directiongroup.com/magazine/issue-2