Torpedo
Our story
We're a creative agency for the digital world.
We create and deliver multi-channel marketing campaigns, brand communications and digital experiences. We specialise in B2B, working with ambitious brands and businesses across many sectors including technology and healthcare.
Downloads
Social media has brought new opportunities and fresh challenges for companies looking to further connect with their audience. Creating a strong brand reputation and a thriving social community is the key to fostering brand advocacy among social media users. While word-of-mouth brand advocacy has always been important, its scope was previously limited to the people you connected with and interacted with on a regular basis. Social media has removed that limitation and given new power to consumers.
This whitepaper from Torpedo highlights the importance of relationship building in customer advocacy and suggests social strategies that will enable companies to acquire more advocates.
In an age of information overload, video is a great way to bring attention to your business. It’s naturally engaging, and it provides content that’s easy to digest. Video is a growing element of a successful content strategy, but achieving great results with your video content is more than just about making an engaging video. It’s about getting your audience to watch it and follow the call-to-action.
This Torpedo offers practical tips that will help you create stand out video campaigns that improve your bottom line.
Today’s business environment is changing. Technology is transforming the way we do business, and mobile communication is at the forefront of this change. This transformation is immediately apparent in our own personal lives. From a business perspective, mobile technology presents a huge opportunity to fundamentally improve key business functions.
Sales in particular is a key area for any business, and research has shown that the majority of a sales representative’s time is spent on emails, meetings, calls and administrative duties – with as little as 30 per cent of their time actually spent selling. Enterprise applications can help redress the balance by streamlining administrative tasks and increasing the amount of the time spent on selling.
This Torpedo whitepaper looks at how enterprise apps can be harnessed to streamline and enhance the sales process
Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the stage for exciting possibilities for retailers to reach and engage with customers, but other early adopters including Estimote, shopBeacon and Swirl, are hot on their heels, delivering Beacon applications that go far beyond retail.
Beacons help marketers to better understand and target their customers, leading to increased engagement and higher conversion rates. This guide explains more about beacon technology – what it is, how it is being used, and the opportunities it provides to B2B marketers.
