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B2B tech marketing innovators event

Thursday, March 17, 2022 -
9:30am to 12:00pm

The Oyster Shed, 5 Angel Ln, London EC4R 3AB, UK

Innovation is an essential ingredient in effective B2Btech marketing. But it comes in many forms and flavours, and different levels of the marketing organisation. 

So what does it take to not just enable, but actively encourage innovation up and down the marketing team? What are the external and internal barriers that are preventing marketers from achieving new levels of success?

In the wake of the publication of the first annual B2BTech Innovators Index, this exclusive roundtable will allow marketers to explore this critical topic with peers, share ideas and strategies for driving fresh thinking and excellence. 

Join B2B Marketing and Harvard on the 17th of March at 9:30am- 12pm for the exclusive B2B tech marketing innovators event. Where there will be a welcome breakfast tea and coffee in the morning followed by a light office lunch in the early afternoon. It’s a perfect way to network with other likeminded individuals.

We’ll discuss:

  • Is the ability to innovate learned, or do we all have it within us implicitly?
  • How best to recognise and champion innovation internally.
  • Which forms of innovation unlock greatest improvements in marketing effectiveness?
  • How to overcome the fear of failure.


Please note that this roundtable is exclusively for senior marketers. We will send you a calendar invite to confirm your place. We will sadly not be able to accept any applications from agencies or MarTech vendors.


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