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Building and Sustaining Strong B2B Brands Training

Deliver compelling points of differentiation, create competitive advantage and give your business the edge needed to thrive in our fast-changing world.

We are going virtual with our Building and Sustaining Strong B2B Brands training course:


With the need for social distancing and working from home, we have moved our training online with virtual classrooms with our trainer, Allister Frost. 


You will be able to ask questions live with Allister and interact with other delegates. 


By going virtual we have spread the training over the course of two days:


Day one: 13:00-15:00 (GMT)08:00-10:00 (EST)Day two:13:00-17:00 (GMT) 08:00-12:00 (EST) 


In this one day "Brand Management" training course you will learn  the key skills needed to define and build a strong B2B brand that delivers compelling points of differentiation, creates competitive advantage, and gives your business the edge needed to thrive in our fast-changing world.

77% of B2B Marketing leaders say that branding is critical to growth (Circle Research, B2B Marketing Leaders Report). Business-to-business purchasing decision makers view your brand as a central element of the value proposition, placing as much importance on what it means to them as they do on your salespeople’s efforts to win the deal

What you will learn

This workshop will help you explore what it takes to design and sustain a credible B2B brand that is both differentiated from your competitors’ brands and stands for something meaningful for the 21st century. Cutting through the clutter of our digital age is increasingly challenging so we’ll also consider new ways for brands to make a positive noise through fast-evolving digital channels and examine best practice guidelines for managing B2B brands for growth.

5 key takeaways:

  • Why your brand needs a distinctive and compelling value proposition
  • What successful B2B brands do to tell their story creatively
  • How to express your B2B brand powerfully through digital channels
  • New ways to manage brands with the agility needed for our digital era 
  • When to evolve your brand messaging to something more compelling than ‘thought leadership’

Case study examples

We’ll look at examples of effective B2B branding and consider what we can learn from recent success stories and award winning B2B campaigns.


During the day, we’ll examine frameworks for defining B2B brands and start identifying how we might strengthen our own brand’s value proposition and purpose. We’ll also explore how to manage brands efficiently and measure the impact of what we do.

Practical workshopping

This interactive course will comprise a blend of teaching, discussion and exercise sessions. You’ll have opportunities to learn with other B2B marketers and strengthen your own branding muscles in a safe, supportive, and fun environment.


Getting certified for the time you dedicate to upskilling yourself and boosting your knowledge! All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV. 


If you would like more information please contact 




Upcoming dates

Wednesday, September 9, 2020 - 1:00pm