Building and Sustaining Strong B2B Brands
In this one day "Brand Management" training course you will learn the key skills needed to define and build a strong B2B brand that delivers compelling points of differentiation, creates competitive advantage, and gives your business the edge needed to thrive in our fast-changing world.
77% of B2B Marketing leaders say that branding is critical to growth (Circle Research, B2B Marketing Leaders Report). Business-to-business purchasing decision makers view your brand as a central element of the value proposition, placing as much importance on what it means to them as they do on your salespeople’s efforts to win the deal.
What you will learn
This workshop will help you explore what it takes to design and sustain a credible B2B brand that is both differentiated from your competitors’ brands and stands for something meaningful for the 21st century. Cutting through the clutter of our digital age is increasingly challenging so we’ll also consider new ways for brands to make a positive noise through fast-evolving digital channels and examine best practice guidelines for managing B2B brands for growth.
5 key takeaways:
- Why your brand needs a distinctive and powerful value proposition
- What successful B2B brands do to tell their story creatively
- How to express your B2B brand powerfully through digital channels
- New ways to manage brands with the agility needed for our digital era
- When to evolve your brand messaging to something more compelling than ‘thought leadership’
Case study examples
We’ll look at examples of effective B2B branding and consider what we can learn from recent success stories and award winning B2B campaigns.
During the day, we’ll examine frameworks for defining B2B brands and start identifying how we might strengthen our own brand’s value proposition and purpose. We’ll also explore how to manage brands efficiently and measure the impact of what we do.
This interactive course will comprise a blend of teaching, discussion and exercise sessions. You’ll have opportunities to learn with other B2B marketers and strengthen your own branding muscles in a safe, supportive, and fun environment.