Content and research
B2B Reach delivers a complete end-to-end service, encompassing editorial consultation, research, design, content, engagement and results
This programme will help you create the content your prospects need, elevating your business from the crowd. The content will be endorsed by B2B Marketing, which will help position your brand as a thought leader and voice of authority within your market.
While every project is unique, they all share the same approach to content creation and engagement:
Research and insight
Strong and credible research-based content makes for audience-grabbing headlines, extensive social sharing and outstanding conversion rates.
Our research team will deliver exactly that, using our targetable member database to research fresh and exciting insight-lead stories, endorsed by the authority and credibility of the B2B Marketing brand.
Content creation
B2B Marketing Reach brings over ten years of journalistic experience to transform the engagement and results you get from your content marketing, by delivering:
- Compelling, research-led stories
- Insights, ideas and fresh thinking
- Tools that add practical value to your customers’ lives
- Multiple content formats - from reports and guides to infographics and videos
Promotion and lead generation
Once published, we’ll deliver a tailored content distribution and re-purposing package across our multiple user touchpoints and channels to deliver maximum reach, engagement and lead generation for your campaign.
Long term value driving
When your B2B Reach campaign is complete, you’ll have a powerful and compelling content piece to build into your wider marketing programme and promote to your own customer base and prospects.
How does it work?
1. Exploration
Every project starts with a workshop. This enables us to develop a perspective and thesis on your topic which will deliver against your objectives and resonate with your target audience.
2. Verification
The thesis is then researched and tested across our unique, targetable member database of B2B marketers and leaders.
This enables us to deepen our understanding and unearth distinctive and compelling insights.
3. Creation
Our team of content creators then set about writing and producing content that brings these ideas and insights to life.
4. Distribution
Using our extensive member network we make sure your content is seen and engaged with by the people you need to reach.
5. Conversation
We’re keen to keep the conversation going post-publication. That’s why our dedicated content strategists are on-hand to lead the online conversation. And for those looking for face-to-face dialogue, our roundtable events provide the perfect environment.
6. Measurement
Throughout the distribution and promotion stage we track and measure everything, to identify ways to drive even greater results for your campaign.
Contact Us
To discuss your requirements, contact Mitch Hole on 020 7014 4245.
Alternatively, you can click the button below to fill out a super quick form and someone from our sales team will get back to you shortly.
