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David McGuire, B2B Marketing: On-demand session

Who’s stopping you? Why most B2B marketers don’t like their own content

If you face a fight to make creative, effective B2B content, you’re far from alone. New research shows just 32% of B2B marketers are proud of the content they publish.

In this session with B2B Marketing’s resident copywriting ‘Expert’ and trainer, David McGuire, you’ll hear surprising results from a survey of 105 B2B marketers and content creators worldwide.